[HanCinema's News] "Peninsula" Sets Box Office Records for South Korean Films in Foreign Markets
By William Schwartz | Published on
With "Peninsula" likely to hit a two million viewer opening week in the South Korean market, the outlook for the blockbuster zombie film as well as the South Korean film industry as a whole is looking good. But "Peninsula" has already hit another unexpected milestone in Singapore, where the movie opened on July 15th, the same day as it did in South Korea. "Peninsula" now has the best opening day for a South Korean film in that region.
"Peninsula" also had similarly impressive performances in Taiwan, where it also opened on July 15th, as well as Malaysia. Even COVID-19 did little to impact the movie's performance, with theaters still filled to capacity even given social distancing guidelines. Hong Kong was the only region to delay the movie's importation due to the virus.
Strong performances from South Korean films in the past, such as "Train to Busan", "Along With the Gods: The Last 49 Days", and "Parasite", make this sight nothing new. But the disappearance of maajor blockbuster worldwide, and not just from South Korea, has given "Peninsula" a powerful advantage in countries that have gone several months without a major film release. Positive accolades from locals have also bolstered the position of "Peninsula" in these markets.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.