The best performing domestic releases in South Korea this year have all been comedies with a twist. In "Extreme Job" the twist was the absurd premise of police officers running a drug investigation operation out of a fried chicken restaurant. With "Parasite" the twist was layered inside the weird artistically styled class commentary. "Exit - Movie" was simply a disaster movie that put humor first. "Rainbow Playground" is primed for a similar market.
"Rainbow Playground" stars Oh Ji-ho in the leading role as a man who gets wrapped up in strange events involving a backwater community. The movie is being sold as an ensemble piece, with actors coming from an unusually wide variety of backgrounds - drama, film, variety show, and stage performers are all represented for the sake of creating an accurate, humorous mosaic of insular, difficult-to-explain South Korean culture - another hallmark of this year's three major successes today.
But probably the most critical factor working in favor of "Rainbow Playground" is that it will be premiering on October 9th - well after the Korean Thanksgiving holiday, but far earlier than the big holiday season. "Extreme Job" and "Parasite" achieved high admissions thanks to weak competition, while "Exit - Movie" failed to make ten million in part because competition was so strong. However, it remains to be seen whether "Rainbow Playground" will match the popularity of these other films.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Rainbow Playground" Set to Go after Same Audience as "Extreme Job" and "Exit - Movie""
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[HanCinema's News] First Script Reading Held for "The King: Forever Sovereign"
The production company behind "The King: Forever Sovereign" has confirmed that script readings for,...More
[HanCinema's News] ArtistCompany Opens YouTube Channel
On September 16th the agency ArtistCompany opened up a new YouTube channel. Since then variou,...More
[HanCinema's News] "Vagabond" Follows up "Arthdal Chronicles" as High-Priced Preproduction
As "Arthdal Chronicles" has struggled to exceed ratings above 8%, the forty five million dollar dr,...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.