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[HanCinema's News] "Rainbow Playground" Set to Go after Same Audience as "Extreme Job" and "Exit - Movie"

2019/09/17 | 266 views | Permalink

The best performing domestic releases in South Korea this year have all been comedies with a twist. In "Extreme Job" the twist was the absurd premise of police officers running a drug investigation operation out of a fried chicken restaurant. With "Parasite" the twist was layered inside the weird artistically styled class commentary. "Exit - Movie" was simply a disaster movie that put humor first. "Rainbow Playground" is primed for a similar market.

"Rainbow Playground" stars Oh Ji-ho in the leading role as a man who gets wrapped up in strange events involving a backwater community. The movie is being sold as an ensemble piece, with actors coming from an unusually wide variety of backgrounds - drama, film, variety show, and stage performers are all represented for the sake of creating an accurate, humorous mosaic of insular, difficult-to-explain South Korean culture - another hallmark of this year's three major successes today.

But probably the most critical factor working in favor of "Rainbow Playground" is that it will be premiering on October 9th - well after the Korean Thanksgiving holiday, but far earlier than the big holiday season. "Extreme Job" and "Parasite" achieved high admissions thanks to weak competition, while "Exit - Movie" failed to make ten million in part because competition was so strong. However, it remains to be seen whether "Rainbow Playground" will match the popularity of these other films.

Written by William Schwartz

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"Rainbow Playground" is directed by Lee Sang-hoon-III, and features Oh Ji-ho, Oh Kwang-rok, Son Da-som, Kang Hui, Sun Woo, Youngmin. Release date in Korea: 2019/10/09.

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