Over the weekend "It's Okay to Not Be Okay" continued to hover in the same area ratings-wise as previous weeks on a mild downtrend, with rating of 4.7% on Saturday July 4th followed up by ratings of 5% on Sunday July 5th. The drama is also underperforming slightly with tvN's target 20-49 year demographic with ratings between 3.9% and 4.2% in that particular range.
This data comes courtesy of streaming platforms as well as Nielsen Korea, with ratings appearing to improve slightly to 5.2% when nontraditional distribution methods are considered. Despite the big issue of "It's Okay to Not Be Okay" being the return project for actor Kim Soo-hyun, the drama's modest performance has generally been ascribed to its offbeat storyline of being a romantic where leading lady Seo Ye-ji plays is a genuinely frightening, functional psychopath.
Recent episodes have tried to soften this relationship, contextualizing it more heavily in the childhood experiences of the leads, making deliberate and heavy use of fairy tale analogies. This aspect of the worldbuilding has also given rise to distinct visuals which have allowed "It's Okay to Not Be Okay" to overperform relative to its terrestrials ratings in online social media sharing. The drama airs on Saturday and Sunday nights on tvN at nine 'o clock.
Written by William Schwartz
"It's Okay to Not Be Okay" is directed by Park Shin-woo, written by Jo Yong, and features Kim Soo-hyun, Seo Ye-ji, Oh Jung-se, Kang Ki-doong, Park Gyu-young, Kim Chang-wan. Broadcasting information in Korea: 2020/06/20~Now airing, Sat, Sun 21:10 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Ratings for "It's Okay to Be Okay" Down Slightly Over the Weekend"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[HanCinema's News] Han Ji-hye Talks About Getting Married Young
The reappearance of Han Ji-hye into public life with the currently airing variety show 'Stars' Top,...More
Korean Box Office for the Weekend 2020.07.03 ~ 2020.07.05
The number one movie this week is "#ALIVE" (#살아있다),...More
[Video] Teaser Released for the Upcoming Korean Drama "Secret Forest 2"
Teaser released for the upcoming Korean drama "Secret Forest 2",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.