The beauty makeup brand LUNA recently hired Seo Ye-ji as their latest model. The move follows Seo Ye-ji's appearance on the popular drama "It's Okay to Not Be Okay", which compensated for weak television ratings with a distinctive visual look that enjoyed much exposure on social media. Seo Ye-ji in particular exemplified this trend, as her character wore a wide variety of noteworthy outfits.
A spokesperson for LUNA explained that Seo Ye-ji was selected due to her ability to exude distinctive charm, deep self-esteem, and powerful expression. These were all qualities which LUNA considers people to associate with Seo Ye-ji as a brand. The selection of Seo Ye-ji is intended to coincide with LUNA's current PRO BEAUTY CURATOR initiative that focuses on using makeup to showcase inner strength. The initiative has a worldwide aim, with a particular focus on the Chinese market.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Seo Ye-ji Signs Modeling Contract With LUNA"
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