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[HanCinema's News] Seo Ye-ji Signs Modeling Contract With LUNA

2020/08/19

The beauty makeup brand LUNA recently hired Seo Ye-ji as their latest model. The move follows Seo Ye-ji's appearance on the popular drama "It's Okay to Not Be Okay", which compensated for weak television ratings with a distinctive visual look that enjoyed much exposure on social media. Seo Ye-ji in particular exemplified this trend, as her character wore a wide variety of noteworthy outfits.

A spokesperson for LUNA explained that Seo Ye-ji was selected due to her ability to exude distinctive charm, deep self-esteem, and powerful expression. These were all qualities which LUNA considers people to associate with Seo Ye-ji as a brand. The selection of Seo Ye-ji is intended to coincide with LUNA's current PRO BEAUTY CURATOR initiative that focuses on using makeup to showcase inner strength. The initiative has a worldwide aim, with a particular focus on the Chinese market.

Written by William Schwartz

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Creative Commons License"[HanCinema's News] Seo Ye-ji Signs Modeling Contract With LUNA"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

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