[HanCinema's News] Son Ye-jin Becomes Fashion Trendsetter
By William Schwartz | Published on
One of the more everyday demonstrations of the popularity of "Crash Landing on You" has been the drama's influence on fashion. Leading lady Son Ye-jin has become a byword in much merchandising, as vendors have started describing earrings, coats, jackets, and bags as all being in the Son Ye-jin style.
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A major reason for this is that what the Son Ye-jin style means in the context of her latest drama is actually quite broad. In "Crash Landing on You" Son Ye-jin has two distinct styles. The first style is based off of her character's identity as a corporate heiress, with luxury brand products. The second style is a more retro branding that's based around the clothes she has used to fit in while in North Korea.
Naturally there are major price distinctions between the two styles. A Chanel tweed jacket that featured on a recent episode of "Crash Landing on You" was listed on Chanel's website for a price of over eight thousand dollars. A white floral pattern blouse featured in an earlier North Korean episode from the domestic brand Letter From Moon, by contrast, retails for under thirty dollars.
Written by William Schwartz
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"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~Now airing, Sat, Sun 21:00 on tvN.
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.