One of the more everyday demonstrations of the popularity of "Crash Landing on You" has been the drama's influence on fashion. Leading lady Son Ye-jin has become a byword in much merchandising, as vendors have started describing earrings, coats, jackets, and bags as all being in the Son Ye-jin style.
A major reason for this is that what the Son Ye-jin style means in the context of her latest drama is actually quite broad. In "Crash Landing on You" Son Ye-jin has two distinct styles. The first style is based off of her character's identity as a corporate heiress, with luxury brand products. The second style is a more retro branding that's based around the clothes she has used to fit in while in North Korea.
Naturally there are major price distinctions between the two styles. A Chanel tweed jacket that featured on a recent episode of "Crash Landing on You" was listed on Chanel's website for a price of over eight thousand dollars. A white floral pattern blouse featured in an earlier North Korean episode from the domestic brand Letter From Moon, by contrast, retails for under thirty dollars.
Written by William Schwartz
"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young-III, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~Now airing, Sat, Sun 21:00 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Son Ye-jin Becomes Fashion Trendsetter"
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