[HanCinema's News] Song Joong-ki Selected as New Model for CJ ONSTYLE
By William Schwartz | Published on
On April 28th CJ ENM announced that actor Song Joong-ki would be the face of their new online shopping platform CJ ONSTYLE. A representative for the corporation described Song Joong-ki's selection as being due to his ability to project a refined, soft image. Song Joong-ki's appeal in the 35-54 year old women's demographic was also cited as being in line with CJ ONSTYLE's target audience. CJ ONSTYLE will launch on May 1st, and has been described as a hybrid form of TV and Internet shopping.
The news comes at a peak moment for Song Joong-ki's popularity. The actor is currently appearing in "Vincenzo" as a Korean-born Italian mafia lawyer. The drama has posted strong domestic ratings and also has an impressive international presence via Netflix. The final two episodes of "Vincenzo" will air this weekend. Song Joong-ki will next appear in the feature film "Bogota: City of the Lost" which has had its filming delayed due to COVID-19 limiting access to its planned international location shooting.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.