The Brand Reputation Report has just released its latest big data analysis of which actors have the strongest brands. For the period from February 6th to March 7th, fifty actors had their various media mentions analyzed and "Parasite" lead actor Song Kang-ho came out on top as having the strongest image.
The list was dominated by "Parasite" actors in general, as Song Kang-ho was followed by his co-stars Cho Yeo-jeong and Lee Jung-eun. Of the three, Song Kang-ho had the most established reputation in South Korean entertainment prior to the release of "Parasite", although Cho Yeo-jeong and Lee Jung-eun both received much praise and professional advancement thanks to their performances. The sudden interest in the movie was most likely due to its unexpectedly strong showing at the Academy Awards.
Hyun Bin and Son Ye-jin held the fourth and fifth spots in the analysis, most likely due to the overwhelming popularity of the recently completed drama "Crash Landing on You". Choi Wooshik and Lee Sun-kyun, who also appeared in "Parasite" in significant roles, were in sixth and seventh place. Gong Yoo was in eighth place, even though his last project was "KIM Jiyoung: Born 1982" last year.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Song Kang-ho Tops Actor Branding Report"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[Photos + Cast Update] New Stills Added and Cast Updated for the Korean Movie "Beasts Clawing at Straws"
New stills added and cast updated for the Korean movie "Beasts Clawing at Straws",...More
[Photos] First Stills Added for the Upcoming Korean Drama "When My Love Blooms"
First stills added for the upcoming Korean drama "When My Love Blooms",...More
[Videos] First Teasers Released for the Upcoming Korean Drama "Once Again"
First teasers released for the upcoming Korean drama "Once Again",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.