[HanCinema's News] South Korean Dramas Set for Aggressive Push in International Streaming
By William Schwartz | Published on
The international streaming market has given new life to the South Korean drama market, and nowhere is this more clear than with the upcoming slate of dramas that have all been produced with big budgets. From "Jirisan" with a thirty million dollar budget to "Ask the Stars" with a forty million dollar budget to "Moving" with a fifty million dollar budget no expense is being spared to create a new round of blockbuster dramas. But many unknowns yet remain with these series.
"Jirisan" for example, will be airing on the Chinese streaming service iQiyi internationally. In a bold move, iQiyi purchased international streaming rights for "Jirisan" outside of South Korea and China for some twenty million dollars. Having recently premiered their first South Korean drama "My Roommate Is a Gumiho" iQiyi is confident that the Jun Ji-hyun headlined mystery can attract viewers throughout their target Asian markets.
The supernatural drama "Moving" is based on the Kang Full drama of the same name, and has been confirmed for Disney+. While Disney+ has yet to launch in the South Korean market, "Moving" is a clear attempt to define the Disney+ brand in South Korea around supernatural storylines, complimenting their known reputation for Marvel superhero films. But like iQiyi, Disney+ will be competing in an already crowded market.
Netflix remains the service to beat in South Korea, even as their subscriber numbers have continued to slip. Their distribution deal with Studio Dragon has allowed them much success with dramas like "The King: Eternal Monarch" and "Vincenzo" among many others. South Korean dramas are second only to American dramas in their ability to capture the top spot on Netflix charts in international markets.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.