With "Peninsula" having decisively pushed past the two million viewer mark and certain to pass the three million viewer mark this weekend, the question yet remains whether the South Korean film market has truly recovered. "Peninsula", like "#ALIVE" before it, has had a mixed reception locally, making it difficult to tell whether weaker than average numbers are due to aesthetics or fear of COVID-19. Enter "Steel Rain 2: Summit", a political action thriller that opens next week.
That the South Korean film market has recovered at all is not in question. After a banner 2019 year revenue and admissions were down over 70% in the first half of 2020. The last time the industry posted figures this poor was some fifteen years ago, when blockbusters like "Steel Rain" were largely inconceivable. But the success of "Steel Rain 2: Summit" will be compared against more recent benchmarks.
Ironically enough even "Steel Rain 2: Summit" may ultimately not prove to be a particularly reliable indicator. In late 2017 the original "Steel Rain" did well on the strength of its marketing but its sheer bombast quickly became dated when the inter-Korean summit the following year offered a hint of more peaceful resolution to the conflict between North and South Korea. The sequel has not sidestepped this bluster, with much of the conflict centering around a rogue nuclear submarine.
It's impossible to speculate on what the South Korean box office may have looked like this year absent the COVID-19 outbreak. Consequently, distribution companies have chosen a strategy of simply releasing what they have and hoping for the best, reasoning that even weak performances are preferable to simply delaying the reopening of South Korea's domestic film industry indefinitely. In that sense while "Steel Rain 2: Summit" has high hopes it also has low expectations.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Steel Rain 2: Summit" Hopes to Capitalize on COVID-19 Recovery"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[HanCinema's News] Oh Ha-young's Agency Threatens Legal Action Following Rumor About FC Rumor
Oh Ha-young's Instagram Flame Entertainment recently published a warning on the relevant official,...More
[Videos] Trailers Released for the Upcoming Korean Drama "Flower of Evil"
Trailers released for the upcoming Korean drama "Flower of Evil",...More
[Video] First Teaser Released for the Upcoming Korean Drama "Do You Like Brahms"
First teaser released for the upcoming Korean drama "Do You Like Brahms",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.