In a report released on August 6th detailing Studio Dragon's financial performance over the second quarter, the drama production studio revealed a record-breaking 135 million dollars in total sales. This represented a 26% increase over the same time period the previous year. Actual earnings improved at an even higher margin, as increased international business has allowed Studio Dragon to make more money while spending relatively little.
Three dramas in particular have driven much of this growth- "Crash Landing on You", "The King: Eternal Monarch", and "It's Okay to Not Be Okay", all of which have been very successful internationally on Netflix. "The King: Eternal Monarch" likely deserves most of the credit, as it is the only one of these dramas to have aired entirely during the second quarter. The news is ironic, given how a previous report had investors cash out of Studio Dragon due to the drama's perceived poor performance.
But even lower level Studio Dragon productions have shown a strong rate of return, with "My Holo Love", "Unfamiliar Family" and "Once Again" all gaining strong followings with less diverse audiences. A promising start to "Flower of Evil", with "Secret Forest 2" soon to come, also suggests that Studio Dragon will do well over the third quarter. A representative for Studio Dragon described these numbers as a strong argument for the merits of Studio Dragon's increasingly internationally oriented strategy.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] Studio Dragon Posts Best Ever Second Quarter Earnings Off of Strong Drama Performances"
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