[HanCinema's News] Swarovski Earrings Experience Popularity Boost Thanks to "Crash Landing on You"
By William Schwartz | Published on
The Austrian glass company Swarovski has emerged as a beneficiary of the success of the currently airing drama "Crash Landing on You".
While Son Ye-jin's character is a very wealthy heiress, and the earrings in question look very regal and expensive, they are actually quite affordable and normally retail well under the one hundred dollar range. Prices have been driven up somewhat, as Swarovski does not currently stock the jewelry on their website, suggesting that the sudden increase in demand has taken the company by surprise.
Written by William Schwartz
"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~Now airing, Sat, Sun 21:00 on tvN.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.