The upcoming animated film "Beauty Water" does not yet have a definite release date, but the movie is already gaining traction due to its shocking and intriguing trailer. "Beauty Water" is an adaptation of an episode of the popular webtoon "Unique and Peculiar". This episode in particular is a horror story, dealing with a seemingly miraculous water that can turn people beautiful. The grainy trailer, in a disturbing tone of voice, explains the process for properly applying the titular water.
As of this writing the trailer for "Beauty Water" has earned over 950,000 views on the Facebook page for Lotte Cinema, with over 30,000 comments. This compares quite favorably to more mainstream films featured on the Lotte Cinema Facebook page. For a sense of reference, the trailer for "Peninsula" holds over 240,000 views, "Steel Rain 2: The Summit" has over 260,000 views, "Deliver Us From Evil" has over 340,000 views, and "#ALIVE" has over 370,000 views.
"Beauty Water" had been in production for over six years before completion, and has appeared widely in the international festival circuit. It is the first feature length project from director Cho Kyung-hun.
Written by William Schwartz
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"Beauty Water" is directed by Cho Kyung-hun, and voiced by Moon Nam-sook, Jang Min-hyeok, Jo Hyeon-jeong, Kim Bo-young-II, Choi Seung-hoon, Kim So-hyeong. Release date in Korea: 2020/08.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
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