[HanCinema's News] "The Beast" Premieres on Video on Demand Services Following Poor Box Office Performance
By William Schwartz | Published on
While "The Beast" is still playing in (very few) theaters, Next Entertainment World has already released the film on On Demand Services in South Korea domestically. The crime thriller is the latest film from Lee Jeong-ho, who also directed "Broken" and "Bestseller" and has long worked in the South Korean film industry adapting scripts.
With only 200,000 viewers "The Beast" has underperformed expectations in a summer market that seemed to half high potential. His last two films had about a million viewers each. However, they also did better in secondary markets than in theaters (a common refrain with films Lee Jeong-ho has worked on), so the film's ultimate success is as of yet unknown.
To date the South Korean box office has been surprisingly weak in regards to summer films, but this may be because the only major ones to start screening since "Parasite" have been relatively low tier. "The King's Letters" next week will be the first major blockbuster of the season.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.