Figures from the Korean Film Council confirmed that the musical road trip movie "The Box" broke seventy thousand viewers over the weekend. The figure is modest in the context of the overall box office South Korean film market, with "The Box" outperformed fourfold by a major Hollywood release over the weekend. Nevertheless, seventy thousand viewers is quite a lot for a relatively low budget film in the current COVID-19 depressed South Korean film market.
AdvertisementThe fandom of Chanyeol from EXO has largely been credited with the movie's strong performance. The soundtrack for "The Box" has also been doing fairly well on iTunes, with international releases of "The Box" being negotiated worldwide for other markets. The film has received attention for packing a large number of cover songs from a very diverse set of genres into a fairly short overall runtime. "The Box" was released in South Korea on March 24th.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "The Box" Breaks 70,000 Viewer Mark"
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