While the drama is far more being finished, "The Tale of Nokdu" has had a strong opening week with its first two nights of programming, having achieved ratings ranging from 6-8%. The last drama to have gotten ratings this high for KBS in the late Monday/Tuesday timeslot was "The Man In My House" back in 2016.
While good news for the network, such a comparison is inherently precautionary. After a strong start thanks to high profile leads in the form of Soo Ae and Kim Young-kwang, the drama did progressively poorly, finishing its run under 4%. The drama did so badly it is believed to have been a major cause behind the decision made by Soo Ae to leave her agency earlier this year, as it was her last drama.
The popularity of "The Tale of Nokdu" is somewhat surprising, as other recent Joseon era historical dramas did not attract strong initial attention. "Rookie Historian Goo Hae-ryung" and "Flower Crew: Joseon Marriage Agency" both started in the 4% range. The relative simplicity of concept in "The Tale of Nokdu" may be bolstering the drama. It's been explicitly billed as a romantic comedy, whereas the other two have sought to make more substantive statements on gender relations.
Written by William Schwartz
"The Tale of Nokdu" is directed by Kang Soo-yeon-II, Kim Dong-hwi, written by Baek So-yeon, Lim Ye-jin, and features Jang Dong-yoon, Kim So-hyun, Kang Tae-oh, Jung Joon-ho, Kim Tae-woo, Yoon Yoo-sun. Broadcasting information in Korea: 2019/09/30~Now airing, Mon, Tue 22:00 on KBS.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "The Tale of Nokdu" Breaks Three Year Slump for KBS on Mondays and Tuesdays"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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