Despite poor circumstances in the COVID-19 pandemic, "The Wandering Chef" recently cleared the ten thousand viewer mark at the South Korean box office. The number, while modest, is quite impressive for a documentary film or an independent film particularly in the midst of a global pandemic. The more widely known and accoladed independent movie "Moving On", by contrast, has earned around eighteen thousand admissions at the South Korean box office.
"The Wandering Chef" had little marketing exposure and its press conferences were poorly attended. Nevertheless, the documentary centering around both traditional cooking and maternal figures has received much positive word of mouth. Various celebrities have also gushed over the movie over social media, including Song Yoon-ah, Son Ye-jin, Han Ji-min, and Song Hye-kyo.
But the strongest recommendations have come over the movie sites themselves, with "The Wandering Chef" holding a commanding 9.53 user rating on the CGV website. This positive reception will likely have long lasting benefit to "The Wandering Chef" as the documentary moves into streaming formats. For now, though, the documentary is enjoying its better than expected box office run.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "The Wandering Chef" Hits 10,000 Viewer Mark"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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