"Itaewon Class" has now led the top of the Good Data Report for three straight weeks, holding a commanding 37.65% of all social media references surveyed. The data for this iteration of the report was taken from March 2nd to March 8th. Park Seo-joon was also in first place for entertainers, and Kim Da-mi was number two.
One factor that has improved the visibility of "Itaewon Class" on the Good Data Report is the wide variety of big emotional scenes, each of which has been able to produce measurable spikes in search results. The biggest one according to Naver has been a transgender plotline involving the character played by Lee Joo-young, which has even eclipsed the more central corporate heir storyline involving Kim Dong-hee.
"Itaewon Class" has been a strong performer for jTBC across the board with strong ratings. The preview for its next episode, number thirteen, currently has over three million views on the video platforms where it is officially hosted. The next episode will be forthcoming on Friday March 13th.
Written by William Schwartz
"Itaewon Class" is directed by Kang Min-goo, Kim Seong-yoon, written by Kwang Jin, and features Park Seo-joon, Kim Da-mi, Yoo Jae-myung, Kwon Nara, Kim Dong-hee, Ahn Bo-hyun. Broadcasting information in Korea: 2020/01/31~Now airing, Fri, Sat 22:50 on jTBC.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] Transgender Storyline Boosts "Itaewon Class""
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