With "True Beauty" now half complete, on the eve of the drama's second half a noteworthy milestone has been reached in regards to viral popularity. Cumulatively clips from "True Beauty" have now achieved 120 million views across various streaming platforms. Over 100 million of these views originate from YouTube alone. This bias suggests that "True Beauty" is more popular overseas than it is in South Korea, where the drama had fairly modest ratings of 2.9% in its eighth episode.
But the popularity of these clips also suggests that the drama is popular with younger viewers who are less likely to consume dramas on television. A strong showing in the 20-49 demographic has been the main positive news for "True Beauty" in the more traditional ratings. "True Beauty" stars Moon Ga-young in the leading role as a homely teenage girl who becomes obsessed with makeup as a means to improve her appearance, and features Cha Eun-woo as her chief love interest.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "True Beauty" Clips Exceeds 120 Million Viewers"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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