On February 15th CJ ENM released their latest rankings for the Content Power Index (CPI) which covers how television programs are engaging viewers in non-traditional metrics. These rankings, which quantify data collected from February 1st to February 7th, had "True Beauty" at the top with 307 points in its final week. "True Beauty" also outperformed all other variety shows in this period. The robust rating is surprising, given that "True Beauty" ended with fairly weak ratings of 4.5% in its last episode.
AdvertisementBy way of contrast, "Mr. Queen" was the only other drama to break the top five with 293 points in third place, with much more impressive ratings of 17.4%. The consistent strength of "True Beauty" in non-traditional rating metrics like signals the drama as an overall success for tvN, with younger viewing demographics increasingly disinterested in watching dramas on live television compared to streaming services. "True Beauty" will be followed in its timeslot by "Mouse" on March 3rd.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "True Beauty" the Top Program in the Content Power Index"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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