While "VIP" has gained notice as the overall leader for dramas, it has also gained distinction for having fairly high ratings in the coveted 20-49 year old demographic, which is generally seen as the most profitable.
There "VIP" has a 5.4 rating to contrast with its overall rating of 13.9%, with two episodes to go.
Another notable high performer in terms of the 20-49 year old demographic this week was "Black Dog", which had a 2.2 rating. This contrasts favorably to its overall rating of 4.4%, suggesting that, while the drama is posting modest numbers overall, the chief target demographic is aware of the underhyped drama and is paying attention to it.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] "VIP" Leads in the 20-49 Year Old Demographic"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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