Pinterest
NewsLetter DailyWeekly
 
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

[HanCinema's On Site Report] Viki brings Korean and Asian content to international fans

2017/11/01 | 383 views | Permalink

Viki content development manager Courtney McLachlan

For fans of Korean and Asian content, Rakuten Viki is one of the go-to sources for content that includes, but isn't limited to, television, film, fan communities, original content, and short form content. You'll often see links in HanCinema reviews to the episodes of your favorite dramas that are licensed by Rakuten Viki for your viewing pleasure. At the 12th Asian TV Drama Conference, we got to learn more about this company and the services it provides in presentations by senior director, Moon Gyeong Min, and content development manager, Courtney McLachlan.

One of the most salient aspects of both presentations was the fact that Rakuten Viki and brand Soompi are international fan-focused. They are powered by and made for the fans, directly sensitive to fan needs. To make this happen, Viki and Soompi partner with top content publishers from all over the world, tap into fan talent for subtitling and growing fan communities, and continue to expand original content like Viki's "Dramaworld" and Soompi's "Rising Legends".

Professor Baek Seongi of the Journalism and Mass Communication Department

While Korean content is the most popular on Viki and Soompi, both are expanding to include content from the rest of Asia. Chinese content in particular is experiencing a rise in popularity. In the panel discussion following the presentations moderdated by professor Baek Seongi and a few one-on-one sessions with HanCinema, director of programming & acquisitions Estefania Arteaga discussed content from Indonesia and other Asian countries and the possibilities of sharing that content with Viki viewership. Global reach of Asian content is longer than ever and Viki strives to bring that to its international fans according to data-based research of their content needs and desires.

Viki senior director Moon Gyeong Min

As for trends in dramas, webtoon and manga adaptations are hot, which we can see in the content available on Viki such as "Cheese in the Trap". Platforms such as Viki allow for a unique and tailored user discovery experience because of its niche market in Asian content. For Hallyu fans like us, this means we don't have to sift through thousands of shows on platforms like Netflix or Hulu in order to find genre-specific shows. And that's a good thing. We need less search time and more watch time.

In the future, Viki is looking to the European market, which is quite exciting as it is the home for many HanCinema and drama lovers.

Thank you to the Viki representatives who spoke at The 12th Asian TV Drama Conference and who took time to chat with HanCinema about their vision.

Written by: Lisa Espinosa AKA Raine from 'Raine's Dichotomy'

Copy & paste guideline for this article
Always put a link back to the source and HanCinema permalink

Creative Commons License"[HanCinema's On Site Report] Viki brings Korean and Asian content to international fans"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss


 

 

 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.

Settings

Remove ads

Sign up

Sharing

Activate

Spoilers

Visible, hide

Learn to read Korean in 90 minutes or less using visual associations