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Heo's melodrama touches the heart of Chinese people

2009/10/30 Source

"I bought one of them as kind of souvenir after finding my movies are sold in the form of illegally copied DVDs on the street of Shanghai. Many Chinese people know my movies".

Getting positive comments from moviegoers in China, director Heo Jin-ho, who is famous for "Christmas in August" and "April Snow", visited Beijing to attend 'Heo Jin-ho Special'. Organized by Korean Cultural Service, China and Beijing Film Academy, this special event takes place from Oct 27-28.
"Chinese audiences seemed to totally understand what I wanted to say through my movie. Feelings and emotions can be delivered regardless of cultural differences", said director Heo at a press conference on the night of Oct. 27.

CCTV filmed a special report on him on Oct. 27 and he had 'Talks with Director' time with students in the film academy. "Season of Good Rain" is slated to open in 1200 theaters in China in December. Half of the total investment came from Korea and the remaining half from China.

A Korean man and a Chinese woman rekindle their romance in "Season of Good Rain". Commenting on the filming process, he said, "language was a barrier. Chinese actress Gao Yuanyuan's acting and attitude were great. Staff from China well understood what I wanted to say through the movie. So it was good to work with them". He said that he expected movies co-produced with foreign partners could be a 'breakthrough' to help the Korean movies advance into the global market beyond the small Korean film market. "There might be trials and errors in the initial stage. But it is right to make a foray into new markets such as China and Japan through co-production", he added.

The Source : KOCCA

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