Hyun Bin's Movie Late Autumn Gains Great Popularity in China

Published on 2012/03/28 | Source

The movie "Late Autumn - 2010" achieved 4.5 billion won in sales in only three days after its release.

"Late Autumn - 2010", in which Hyun Bin and Tang Wei appear as the protagonists, has been achieving huge success by selling 2,500 yuan (4.5 billion won) in tickets in only three days.

According to the production company Boram Entertainment on March 27, the movie attracted 50 percent of the total moviegoers and it is expected to break the previous best record of 3,000,000 audience members, which the movies "D-War" and "Sector 7" drew, in only four days. One out of two viewers coming to watch movies actually came to see Hyun Bin on average. The production company explained that it is unprecedented to achieve such success with a melodrama movie in China, where comedy and action movies are usually popular.

"Late Autumn - 2010" is being broadcast on IPTV in Korea again to commemorate the opening of the movie in China on March 23.