Hyundai Motor said on Friday it will post evaluations of its new i40 mid-sized sedan on its blog and search portal Daum after the model is test-driven by 10 celebrities including actors, singers and TV hosts.
"The latest event involves celebrities in various entertainment fields test-driving the i40 saloon and writing their own reviews", said a Hyundai Motor spokesman. "We hope their vivid assessments will appeal to customers".
Actress Kim Jung-eun poses with Hyundai Motor's i40 mid-sized sedan after giving it a test drive. /Courtesy of Hyundai Motor
Starting with a write-up by actress Kim Jung-eun on Friday, the automaker will post evaluations written by nine other celebrities, including actor and singer Park Kwang-hyun and model and actress So Yi-hyun.
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