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Introducing the 15 Time iF Design Award winning Korean Digital Creative Agency: Design Fever!

Nowadays, if a natural disaster or accident occurs, many people take pictures of that site with their smartphones and relay them through YouTube, Facebook, or Twitter. When watching a TV drama, one could research the location of a restaurant within the screen, or one could arrange the furniture that would fit one's bedroom by using an interior simulator that uses the AR technology. However, all of these were awkward things that most people could not think of even a few years ago.

These kind of quick changes of digital technology and experience require new design and creativity accordingly. One could see that from Apple, which succeeded in differentiation of software, emotion, and experience of using the product, rather than its performance, and many advertising festivals, where the advertisement centering on digital received awards recently. Design Fever is a small Korean company where seventy unique creators have gathered, designing and producing diverse designs and creativities on the kaleidoscopic stage called digital, and they call themselves a 'digital creative agency'.

Design Fever receives the fifteenth iF Design Award.

The User Experience design for the transaction screen of the ATM (Automated Teller Machine) with a new concept of Nautilus Jun Hyo-seong, produced by Design Fever, received an award in the category of online/offline application from 2012 iF Design Award. The iF Design Award held by the German Global Forum Design is a leading award with prestige as one of the world's design award along with Red Dot and IDEA. It was the first time for an ATM company to be selected as a prize winner of this award. Also, it was the fifteenth iF design award for Design Fever. Effective was transferring the experience of transacting comfortably at a real bank to digital to improve the existing ATM's rigid atmosphere and hard usability.

The UX design for the transaction screen of the ATM (Automated Teller Machine) with a new concept of Nautilus Jun Hyo-seong that received an award from 2012 iF Design Award. It was designed in a way as if a bank teller sitting face to face at a bank window is helping you out with the financial transaction by talking with you.

An online advertisement campaign, 'HARUKA in LOVE', produced by Design Fever in 2008, is a meaningful project for heralding a new beginning for Korea's digital marketing. This campaign that was proceeded with the purpose of introducing Korea to Japanese people received good reactions by utilizing interactive image whose story was unfolded according to the choices of the users. With new approaches of using the characteristic of the interactive media, this campaign received awards from Red Dot Design Award, ADFEST, Korea Design Award, and Digital Media Award, and nominated for the Design Award of the Federal Republic of Germany, which showed superbly good reactions.

The above are images from the Korea Tourism Organization's HARUKA in LOVE Campaign. By utilizing the digital media's characteristic of being interactive, it received good reactions.

The WWWave Campaign, another one to receive the iF Design Award, is a campaign for promoting Samsung's Wave Phone, proceeded on Facebook. It was produced in a form of social network game, where the one to make the longest human wave in the world won. In this campaign that spanned the brand and the characteristic of social network with ease, two hundred eighty thousand people participated in the Wave through voluntary spread without much promotion.

 

 

The above are images from the WWWave Campaign, one of the most successful social media campaigns in Korea.

Beginning with receiving two iF Design Awards for Samsung's GUI concept design projects in 2007, Design Fever has received an iF Design Award or Reddot Design Award every year until now. Besides these, it has received more than seventy other awards in the category of digital from other design awards and advertisement awards. From Korea Design Award, Korea's best award to ADFEST and Spikes Asia to The Webby Awards, the most prestigious web award, it has received diverse awards, and its creativity is getting recognized.

Design Fever received iF Design Award and Red Dot Design Award, the world's three design awards, for twenty times for diverse digital projects from website design, motion graphic design, application design to digital advertisement campaign to navigation GUI design. What is the secret of this small agency in Korea to receive so many design awards that are prestigious globally? To think about it, I think it has come from our unchanging philosophy on creativity and understanding of digital technology and environment that are every changing.

Design Fever is the future of digital creativity.

In 2000, when Design Fever had just begun, the digital environment was not developed and complicated like this. Most of the projects were to design websites. Many people called us web designer, but we did not like that term because we though it limited our creativity to the area of web. We wanted to overcome ourselves, and we always had passion for going after a new area (In fact, fever also means passion).

Many first generation web agencies (those that were created between the end of 1990's and the early 2000) became a template and disappeared beyond our memories after adhering to cliché web design styles. However, we were always busy pursuing new things, and I think that enabled Design Fever's evolved creativity. From web design to UX design, from image to video, from 2D to 3D, and from web promotion to digital advertisement, we always expanded the range of creativity and gratified new things.

However, even in this current of fast changes, we try to protect the fundamental philosophy for design and creativity. Although process or method becomes more complicated and harder, we ourselves always ask the same question about design. Is the purpose right? Is it fun to watch because there's a story? Is there inspiration because people watch it for its good form? Is it easy and convenient? We try to make our creativity the clear answers to these questions that are easy to understand.

Design Fever is not yet known to the public, but we are creating our future with the confidence that digital creativity will change the world big since there isn't a corner in the world where digital hasn't arrived. Until the phrase "Design Fever is the future of digital creativity" becomes the reality!

 

About the authorby Donghyun Choi

Dong-hyun Choi majored in Visual Communication Design at Hongik University and worked as a designer at a digital agency since 1997. Choi established Design Fever with two other colleagues, and right now, Choi works as CO-President and Chief Creative Officer. Contact email: danny@designfever.com

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