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"It's Okay to Not Be Okay" Is Global Hallyu K-Drama

2020/07/22 Source

Kim Soo-hyun and Seo Ye-ji's "It's Okay to Not Be Okay" is currently a hit abroad.

Studio Dragon's "It's Okay to Not Be Okay" is being aired on tvN at the moment and it's being streamed on Netflix in over 190 countries all over the world including; Southeast and Northeast Asian countries such as Hong Kong, Malaysia, Singapore, Thailand, and Japan, as well as South American continents such as Brazil, Bolivia, Peru, Chile, Nigeria, Australia and the African continent.

On MDB, which evaluates contents from around the world, "It's Okay to Not Be Okay" has scored 9.2 out of 10 points. The figure is higher than "Crash Landing on You" (8.8) and "The King: Eternal Monarch" (8.4).

Viewers all over the world praise the work, delivering responses such as "I'm fascinated by addictive stories and beautiful productions", "It's different from the K-drama I've seen so far", and "You shouldn't think of it as a classic romance drama, obviously a drama with a different depth".

Foreign media are paying attention to the worldwide popularity of Korean dramas, ranging from the popularity of "Crash Landing on You" to the popularity of "It's Okay to Not Be Okay". Time magazine in the U.S. recommended 10 K-dramas while covering the popularity of Korean dramas, while leading global media outlets continue to analyze the reasons for the popularity of K-drama and introduce works that are about to be launched. In addition, the U.S. Forbes released articles for new K-drama entrants and enthusiasts, introducing old works that were released several years ago.

Netflix, which is in charge of streaming "It's Okay to Not Be Okay" said, "Viewers from various languages and cultures enjoy "It's Okay to Not Be Okay" through Netflix, showing interest and love for Korean content. We expect "It's Okay to Not Be Okay" to be continuously loved by entertainment fans in many countries looking for diverse and high-quality Korean content".

Regarding the phenomenon of K-drama becoming popular around the world, a Studio Dragon official said, "We thank global viewers for their love for "Goblin", "Mr. Sunshine", "Crash Landing on You" and now "It's Okay to Not Be Okay"". He added, "Thanks to the global streaming service, we feel the K-drama consumer base is gradually expanding, and it seems to be a kind of chain effect, not a flash of popularity".

tvN's Saturday-Sunday drama "It's Okay to Not Be Okay" is a fantasy fairy tale-like romantic comedy drama in which Moon Kang-tae (Kim Soo-hyun), a caregiver of a mental ward who refuses to love due to the heavy weight of life and Go Moon-young (Seo Ye-ji), a fairy tale writer who doesn't know love due to a natural defect, take care of each other's wounds. It airs every Saturday and Sunday at 9PM.

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