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Job Ad by China's Foreign Ministry Shows Influence of Korean Wave

2011/08/04 | 414 views | Permalink | Source

A hiring notice appeared at 11:23 a.m. on Monday morning on Sina Weibo, a Chinese microblogging site similar to Twitter. It read, "Did you graduate from a four-year university? Are you adept at using office software? Do you have no problem communicating in English? Do you have a driver's license? Hurry up and apply. We are an international organization being set up in the country that is home to Bae Yong-joon, Song Hye-kyo, Kim Hyun-joong and Rain".

China's Foreign Ministry placed the advertisement on Weibo seeking six employees to work at the Korea-China-Japan Trilateral Summit Cooperation Secretariat. Rather than using a formal tone, the ministry decided to adopt a strategy that would draw the attention of young people.

A formal recruitment advertisement containing detailed information, such as priority given to candidates fluent in Korean and Japanese, as well as application procedures, can be found on a separate website linked to the job notice.

Chinese netizens and media responded positively to the new approach, describing it as "interesting" and "fresh", with around 5,000 people tweeting about it just three hours after it was posted on the website.

The Korea-China-Japan Trilateral Summit Cooperation Secretariat was established by the three countries with the aim of pursuing joint prosperity in Northeast Asia. Headquartered in Seoul, it rotates the presidency of the Secretariat among officials from the participating countries every two years.

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