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Jun Ji-hyun and Kim Soo-hyun in an awkward situation

2014/04/17 | 4664 views | Permalink | Source

Samsung Electronics is in an awkward situation with a Galaxy Launching Party coming up in China on the 18th.

This event was prepared on a wide scale basis with Kim Soo-hyun and Jun Ji-hyun but as the whole nation mourns the news of the sunken ferry in Jindo, a dilemma unfolds.

Samsung Electronics promoted the launching of Galaxy S5 starring Kim Soo-hyun and Jun Ji-hyun in Beijing, China.

Models of Samsung Electronics, Jun Ji-hyun and Kim Soo-hyun, are greatly popular in the Chinese region right now for the recent drama "My Love from the Star" and this is their first official event together since then.

They are rewriting the history of advertising with their outstanding popularity all over Asia.

Jun Ji-hyun and Kim Soo-hyun were scheduled to hold a fan signing event in Myeong-dong for their modeling brands, respectively, but decided to cancel that to show their respect for the terrible accident. They could be criticized for carrying on with overseas events and cancelling domestic events.

Of course, it's not that easy to cancel something that's being done overseas considering the contract and national culture. The differences in countries make it a difficult decision to make and it could be great problem.

A Jeju bound passenger ferry sunk in the waters of Jindo on the 16th and everyone including celebrities have been expressing their deepest regrets for the missing and deceased. All fan meetings and premiere shows have been cancelled for the time being.

Samsung Electronics is definitely sensitive about the event in China being reported back to Korea.

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