Follow HanCinema
NewsLetter DailyWeekly
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

"Kang Mae Syndrome" Sweeps Marketing

2008/10/22 | 1490 views | Permalink | Source

One of the hottest TV series these days is "Beethoven Virus", a story about a talented yet extremely harsh conductor and his attempt to lead an orchestra made up of amateurs. Nicknamed Kang Mae, the leading character Maestro Kang Gun-woo is played by acclaimed Kim Myung-min of the "White Tower" and "Immortal Admiral Yi Sun-shin" fame. His sharp quips, voice, attitude and his outfits are creating a sensation in Korea's advertising, fashion, and even album industries.

The so-called "Kang Mae Syndrome" is most evident in fashion. LG Fashion's Maestro line has introduced the Kang Mae line, which consists of 16 different outfits worn by Kim Myung-min in the series. An LG Fashion official said that all 16 different outfits were sold out in just three weeks since its launching on September 24th. It's very rare for men's wear to see every outfit in a certain line sell out.

Also Kang Mae's cynical voice has been in demand in the advertising industry. His intonation with a sarcastic twist has led to several commercial contracts for Kim. The Kang Mae Syndrome has spread even to the music industry. According to an online music chart site, two original soundtracks of "Beethoven Virus" have climbed to second and third places, following the "Mamma Mia" OST. "Beethoven Virus" has released two versions of soundtracks one a typical drama OST and a classic version. The 2-CD classic version has sold 6,000 copies in just two weeks since its release.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss



 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.


Remove ads

Sign up




Visible, hide

Movie of the week

Learn to read Korean in 90 minutes or less using visual associations