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KBS Promotes Korean Culture to the World

2013/03/09 | 179 views | Permalink | Source

The Korean Broadcasting System has been faithful to its role of leading Hallyu, or Korean culture wave, that promotes South Korean culture to the world.

Programs in which Hallyu stars make Korean cuisine themselves and teach the Korean language have been popular among over 200 million viewers overseas.

Overseas concerts were all the rage for foreign fans that want to meet their K-pop idols in person.

"Music Bank" concerts held in France and Chile are especially evaluated as events that contributed to the globalization of Hallyu by gathering over 20-thousand fans on site.

KBS won 18 international awards last year, being chosen as the broadcaster of the year and the channel of the year at the Asian TV Awards last year, and winning the drama awards at the New York TV Festival.

Reported by KBS WORLD Radio Contact the KBS News: englishweb@kbs.co.kr

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