Actor Kim Woo-bin is supporting independence and artistic movies with CGV Art House.
He'll be starring in the CGV Cine Library promotional video and other various campaigns.
This video will be released in various forms on CGV theater screens, multi vision, ticket sales machines, standing banners, Facebook and more.
Kim Woo-bin has a good public reputation and is most wanted by the younger generations so he's expected to gather attention for independence and artistic movies.
Kim Woo-bin agrees with CGV Art House in bringing the public closer to independence and artistic movies.
First of all, Kim Woo-bin agreed to star in the campaigns and advertisements without charge. This is exceptional as he is an actor who is highly paid.
Also, Kim Woo-bin is donating hundreds of millions won worth of books to the CGV Cine Library and will support the finances needed to make 1 independent movie. This is for the public to get a wider view of the films.
Kim Woo-bin said, "Independence and artistic movies encourage me go further. I hope independence movies are more widely supported through these campaigns".
CGV Art House marketing director Lee Sang-yoon said, "We anticipate Kim Woo-bin's appearance in our ads and campaigns. We hope this brings independence movies and artistic movies closer to the public".
Meanwhile, CGV Art House was first established in October of 2004 for the purpose of discovering and expanding independence movies and runs 22 theaters in 17 CGVs nationwide.
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"Kim Woo-bin supports independent and artistic movies with CGV Art House"
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