Lee Young-ae Promotes Bibimbap in NYT Ad

Published on 2013/02/15 | Source

Actress Lee Young-ae has been featured in a full-page ad in the New York Times promoting bibimbap, the healthful Korean dish of rice with assorted vegetables.

The ad was paid for by enthusiastic promoters of Korean cuisine including Seo Kyoung-duk, a public relations expert and professor at Sungshin Women's University.

The ad shows Lee, who played the lead role as a court cook in the hit TV series "Jewel in the Palace", neatly dressed in hanbok or traditional Korean dress.

"We wanted to promote the beauty of hanbok along with bibimbap", Seo said.