[License(Character)] KOTRA Publishes Casebook, "Success of Korea's Cultural Contents Lies in Creative Stories"
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What are the characteristics of Korea's globally successful cultural contents?
On January 28, KOTRA (Korea Trade-Investment Promotion Agency) published a casebook on 21 examples of Korean cultural contents which have been successful in the global market over the past year. According to KOTRA's analysis, the success of Korea's cultural contents lies in the development of creative and original stories.
- Fresh and Brilliant Stories
NEXTKI is a company that has gained success in the global market based on its creative stories. The company's assets are its employees, who are obsessed with taking notes and working on the development of ideas all year long.
With its own storytelling research institute and content R&D center, the company has developed more than 100 characters, storytelling programs, contents and solutions. Within two years of going into business, it had signed five export and cooperation contracts with five countries including China and Hong Kong.
I Prin, developed by Sieun Design, is a 3D animation that revolves around three cute characters while maintaining a balance between Asian and Western cultures.
It tells the adventurous story of a group of ordinary girls who dream of becoming princesses in the virtual world. Noted for its original yet familiar characters and emotional plot, the animation will be jointly produced with French animation producer Cyber Group Studios.
Fix Korea, developer of the first-person shooting game Counter-Strike, has brought in star developer Mihn Lee to work on its new first-person shooting game, known as Tactical Intervention. A contract has already been signed for the game, to be commercialized this June, with Mayn Interactive, a game supplier in the Americas and Europe.
In existing soccer games, a single user controls 11 players. Bigsun Soft has developed Bigsun Soccer, in which 11 game users participate in an 11:11 soccer game. This soccer game relies on teamwork for realistic game-play. Overseas contracts are expected with highly interested buyers from China and Europe.
- 1-year Negotiations for Localization Process
KOTRA revealed that cultural products require more time and effort compared to general products to secure entry to the global market. As such, small and medium-sized enterprises in cultural contents require active support from KOTRA and other government organizations. CEO Hong Sung-wook of Grafizix said, "KOTRA has been very helpful in various aspects including buyer studies".
CEO Jo Hwan-ik of KOTRA said, "There have been astonishing results although we only began supporting the overseas activities of the cultural content industry last year. The future looks bright in content export thanks to the creativity and development capacities of Korean companies".
Source: Financial News
On January 28, KOTRA (Korea Trade-Investment Promotion Agency) published a casebook on 21 examples of Korean cultural contents which have been successful in the global market over the past year. According to KOTRA's analysis, the success of Korea's cultural contents lies in the development of creative and original stories.
- Fresh and Brilliant Stories
NEXTKI is a company that has gained success in the global market based on its creative stories. The company's assets are its employees, who are obsessed with taking notes and working on the development of ideas all year long.
With its own storytelling research institute and content R&D center, the company has developed more than 100 characters, storytelling programs, contents and solutions. Within two years of going into business, it had signed five export and cooperation contracts with five countries including China and Hong Kong.
I Prin, developed by Sieun Design, is a 3D animation that revolves around three cute characters while maintaining a balance between Asian and Western cultures.
It tells the adventurous story of a group of ordinary girls who dream of becoming princesses in the virtual world. Noted for its original yet familiar characters and emotional plot, the animation will be jointly produced with French animation producer Cyber Group Studios.
Fix Korea, developer of the first-person shooting game Counter-Strike, has brought in star developer Mihn Lee to work on its new first-person shooting game, known as Tactical Intervention. A contract has already been signed for the game, to be commercialized this June, with Mayn Interactive, a game supplier in the Americas and Europe.
In existing soccer games, a single user controls 11 players. Bigsun Soft has developed Bigsun Soccer, in which 11 game users participate in an 11:11 soccer game. This soccer game relies on teamwork for realistic game-play. Overseas contracts are expected with highly interested buyers from China and Europe.
- 1-year Negotiations for Localization Process
KOTRA revealed that cultural products require more time and effort compared to general products to secure entry to the global market. As such, small and medium-sized enterprises in cultural contents require active support from KOTRA and other government organizations. CEO Hong Sung-wook of Grafizix said, "KOTRA has been very helpful in various aspects including buyer studies".
CEO Jo Hwan-ik of KOTRA said, "There have been astonishing results although we only began supporting the overseas activities of the cultural content industry last year. The future looks bright in content export thanks to the creativity and development capacities of Korean companies".
Source: Financial News
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