Pinterest
NewsLetter DailyWeekly
 
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

Longer Day Broadcasting Due on Weekdays in Dec.

2005/11/08 | Permalink | Source

Related movies/dramas

3 Major TV Networks Expect to See Jump in Revenue

By Bae Keun-min
Staff Reporter

Daytime broadcasting on weekdays will likely be allowed as early as next month at central and local network television stations, including KBS, MBC and SBS in Seoul, when digital multimedia broadcasting (DMB) begins in earnest.

The Korean Broadcasting Commission (KBC) will hold a session today to vote for a scheme that will increase broadcasting to 19 hours a day on weekdays.

Regulations permit the networks to broadcast 15 hours a day, from 6 a.m. to noon and from 4 p.m. to 1 a.m. on weekdays. They broadcast 19 hours a day on weekends from 6 a.m. to 1 a.m.

It is probable the plan will get approval, as the commission has been pushing the expansion of allotted broadcasting time since 2001. The KBC held a public hearing on the scheme last month.

With the rise in daytime broadcasting hours, the three largest networks in Seoul are expected to see a jump of 3 billion won in combined advertising earnings per month or 36 billion won a year, the KBC estimated.

In the hearing, the KBC also expressed its intention to eventually allow 24-hour-a-day freedom in broadcasting as there are no such regulations in many other nations.

The KBC expects liberalization will provide the networks with equal opportunities in running programs that cable and satellite television and DMB service providers run. It said the expansion will also secure the independence of the broadcasters, resulting in better service to TV viewers.

Critics, however, say the expanded broadcasting would not translate into better service. "A question arises whether the plan will lead to improvements in program quality at the networks as they have filled daytime slots on weekends with reruns", Citizens' Coalition for Economic Justice said.

The program provider association under the Korean Cable TV Association opposes the plan, saying the scheme will simply result in more reruns of entertainment programs.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss


 

 

More videos

 Previous news
  • Actress Wins Award at Bulgarian Festival
    2005/11/07 (Source)
    Actress Bae Jong-ok on Saturday won the best actress award at the Bulgarian Golden Chest Festival for her role in the KBS TV drama, "The House Where I Lived".

    Launched in 1968, the Golden Chest is one of Europe's most prestigious TV festivals.

    Reported by KBS World Radio ,...
    More

  • Exclusive Korean Film Theater to Open in Roppongi, Tokyo
    2005/11/07 (Source)
    An exclusive Korean film theater symbolizing the hallyu boom--which is characterized by Korean films and TV dramas--will open in Japan in Roppongi, Tokyo.

    The December issue of the monthly entertainment magazine Nikkei Entertainment reported that "Korean films starring 'hallyu' actors and actress,...
    More

  • Int'l Student Animation Fest Held
    2005/11/06 (Source)
    PUCHON (Yonhap) _ An international student animation film festival opened here with the screening of four short movies from South Korea, Slovakia, France and the Netherlands, the event's organizers said Friday.

    The Puchon International Student Animation Festival will last until Tuesday in Puchon,,...
    More

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.

Settings

Remove ads

Sign up

Sharing

Activate

Spoilers

Visible, hide

Learn to read Korean in 90 minutes or less using visual associations