Actor Oh Ji-ho created a boom in kimchi sales.
According to "Namja Kimchi", Oh Ji-ho and his partners Kim Chi-young, Yoon Gi-seok, and Oh Byeong-jin created the kimchi brand "Namja Kimchi" (www.namjakimchi.com) and created a sales of 4 billion won (~US$4 million) in 6 months.
"Namja Kimchi" became first place in the same brand category in just 1 week. There has been a gust in business and they are still in the lead.
"Namja Kimchi" only sells on Internet shopping malls or phone orders and has won the hearts of working women and housewives, with a re-buying rate at 50%.
Despite the rise in kimchi prices last year, Oh Ji-ho personally ran on foot and opened food tastings, exhibitions and autograph sessions to check out the customer responses and helping the needy.
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"Oh Ji-ho makes 4 billion in 6 months with kimchi sales"
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