[Press Release] CJ ENM's 'What's Wrong with Secretary Kim' ready to meet fans with Filipino remake
Leading entertainment company, CJ ENM has announced that their renowned romantic-comedy series, "What's Wrong With Secretary Kim", is set to captivate Filipino audiences as ABS-CBN Entertainment and Viu collaborate to produce a local adaptation. This Viu Original, will feature Kapamilya stars Kim Chiu and Paulo Avelino in the lead roles, bringing a fresh perspective to the beloved South Korean series originally created by Studio Dragon and aired on CJ ENM's tvN in 2018.
The Korean series, based on a popular webtoon, not only dominated local ratings but also garnered widespread acclaim globally for its heartwarming narrative. The Filipino rendition, produced by the award-winning Dreamscape Entertainment, aims to preserve the charm of the original while infusing a distinct local flavor.
The storyline revolves around a handsome and self-absorbed vice-chairman of a major corporation, whose meticulously crafted world is disrupted when his highly competent secretary decides to resign. Determined to keep her by his side, the narrative unfolds as the characters navigate their evolving relationship, eventually discovering romantic feelings for each other.
"We extend our heartfelt thanks to Viu for once again placing their trust in ABS-CBN as we embark on yet another exciting partnership. We are thrilled to bring the Philippine adaptation of a popular K-Drama series to our viewers as we also showcase Filipino talent across the world", said Cory Vidanes, ABS-CBN's COO of broadcast.
"Offering content that resonates with our markets is key to what we do here at Viu. We are excited to work, once again, with our trusted partner ABS-CBN Entertainment, with Dreamscape at the helm of production in delivering this title to our Viu-ers in the Philippines and across the region. As our third collaboration together, we look forward to its success not just in the Philippines but across all our markets". said Marianne Lee, Chief of Content Acquisition and Development at Viu.
Sebastian Kim, CJ ENM's Director for International Content Sales commented, "We are delighted to announce the continuation of our enduring partnership with ABS-CBN and Viu through the "What's Wrong With Secretary Kim" remake. Anticipating the unveiling of this culturally adapted rendition, we eagerly await the opportunity to captivate Filipino viewers by bridging the narrative and characters to resonate with local audiences, all the while preserving the inherent charm and essence of the original script".