Top 3 Actor Brand Reputation, Kim Soo-hyun, Byeon Woo-seok, Park Sung-hoon

"Queen of Tears" Kim Soo-hyun topped the drama's brand reputation in May, followed by Byeon Woo-seok and Park Sung-hoon.

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The Korea Corporate Reputation Research Institute measured the brand big data of 50 actors in dramas that aired from April 6th, 2024 to May 6th, 2024, in terms of the amount of brand participation, media, communication, and communication of consumers, and indexed it with the brand reputation algorithm.

The brand reputation analysis of drama actors analyzed brand big data using the participation index, media index, communication index, and community index. The brand reputation index is an index that extracts brand big data and analyzes consumer behavior with a reputation analysis algorithm, classifies it into participation value, communication value, media value, community value, and social value, and weighs it.

Brand reputation big data analysis can measure the positive evaluation of a brand, the source and interest of the media, the amount of interest and communication among consumers, the spread of communities on issues, and the response and popularity of content.

Kim Soo-hyun ranked No. 1 in brand reputation for drama actors. The brand reputation index stood at 9.6 million 291, with a participation index of 2,827,925; a media index of 2,583,652; a communication index of 2,126,486; and a community index of 2,062,228. Kim Soo-hyun played Baek Hyeon-woo in "Queen of Tears", which was one of tvN's most successful dramas, and played romance with Kim Ji-won.

The second-ranked brand was analyzed to have a brand reputation index of 8,0808,819 with a participation index of 2,592,789, a media index of 2,069,624, a communication index of 1,886,195 and a community index of 1,532,211. Byeon Woo-seok is enjoying explosive popularity as he played Ryoo Seon-jae in tvN's Monday-Tuesday drama "Lovely Runner".

Park Sung-hoon, from "Queen of Tears", ranked third. The brand's reputation index was 5,052,904, with 1,481,208 in the participation index, 1,372,071, 1,055,859 in the communication index and 1,143,766 in the community index.

"In May 2024, Kim Soo-hyun, who drew attention from consumers with the drama "Queen of Tears", topped the list", said Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute. "Kim Soo-hyun's brand showed high scores in 'handsome, re-leap, tearful' in the big data link analysis, while 'Park Sung-hoon' and 'OST' were high in the keyword analysis. In the positive and negative ratio analysis, the positive ratio was 93.82%".