Pinterest
NewsLetter DailyWeekly
 
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

Song Hye-kyo controversy, NEW shouldn't be in it

2016/05/01 | Permalink | Source

There's the saying "An ounce of prevention equals a stitch in time saves nine". It means that something could've been dealt with less effort if dealt with in time.

Actress Song Hye-kyo's problem with the jewelry brand J. Estina is causing quite a stir. The actress sued J. Estina on the 27th last month for violation of portrait rights. Apparently, the brand had used scenes from the drama "Descendants of the Sun" for marketing purposes without permission. J. Estina claims all actions were within the lines of contract. Now they are headed for court.

While this matter is in heated argument, Production Company NEW which is responsible for "Descendants of the Sun" is now picking on J. Estina's violation of copyright because J. Estina used scenes from the drama without permission. NEW claims it will make sure their rights aren't damaged in any way. The conflict between Song Hye-kyo and J. Estina is now even more complicated with NEW's new issue.

Song Hye-kyo could've actually avoided the dispute over her image rights. "Descendants of the Sun" was 100% pre-produced. The props used in the drama were pre-prepared and so were the sponsored items. The contract between Song Hye-kyo and J. Estina ended in January this year after the drama was completed. The drama went on air in February. There was plenty of time to discuss this matter and it was the production's fault for not having noticed this issue earlier.

As for the peacemaker, NEW failed. NEW signed a booking contract with Song Hye-kyo and a sponsorship contract with J. Estina. Currently, Song Hye-kyo and J. Estina aren't on contract terms. NEW should've signed an agreement with both sides when the matter began to rise. NEW should've been the one to hold the ground between the other two but instead it jumped in the fight too.

NEW should focus on mending terms with both sides. It's never too late to bring up the copyright issue later.

Source : starin.edaily.co.kr/n...

Copy & paste guideline for this article
Always put a link back to the source and HanCinema permalink

Creative Commons License"Song Hye-kyo controversy, NEW shouldn't be in it"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
Based on a work from this source

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss


 

 

 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.

Settings

Remove ads

Sign up

Sharing

Activate

Spoilers

Visible, hide

Movie of the week

Learn to read Korean in 90 minutes or less using visual associations