Starbucks Ranked Best Coffee-Shop Chain in Korea

Published on 2017/08/27 | Source

Starbucks received the highest satisfaction rating among franchise coffee chains in a recent consumer survey.

The Korea Consumer Agency said Monday that Starbucks scored 3.83 points out of 5 in its survey in June of 1,000 adults on their preferences for coffee shops. The Seattle-based coffee chain ranked first in a similar survey in 2015.

It topped the list in four of six categories: shop accessibility, customer service, taste and variety of items, and overall preference.

Angel-in-Us Coffee, Tom N Toms and A Twosome Place shared the second spot with 3.73 points. Hollys placed fifth (3.72), followed by Coffee Bean (3.71) and Ediya (3.7).

Angel-in-Us, which came last in 2015, jumped to second this year with a 0.15-point rise in score. It placed first in terms of convenience, edging out Starbucks.

Ediya dropped to last place from No. 2 in 2015. The chain, which offers relatively low prices, took top spot in terms of price but ranked bottom in terms of taste and variety of items, and customer service.

"People now tend to value service more than price", said Ma Mi-young of the KCA.