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Stars to unite for new global management

2011/04/08 | 1813 views | Permalink | Source

By Chung Ah-young

Hallyu stars will join forces to establish a collaborative agency to target the Asian market.

Keyeast, Bae Yong-joon's management agency, said Friday that six management agencies, AM Ent, Star J, SM, YG, JYP and Keyeast, will combine to launch UAM (United Asia Management) this month.

The six agencies manage stars such as Ju Ji-hoon, Choi Kang-hee, Jang Dong-gun, Hyun Bin, Shin Min-ah, Soo Ae, BoA, Big Bang, Rain, Wonder Girls, 2PM and miss A.

"UAM consisting of the six agencies is designed to meet the needs of an international agency to lay a foundation for the Asian Wave beyond the Korean Wave and to build networks as well as a casting system within Asia",Keyeast said.

UAM will play the role of a global agency to manage the artists belonging to the six agencies, working to protect their rights, build a database system via online media and extend more content-based business related to films and dramas.

"The envisioned agency will maximize the business know-how and networks the six agencies have built up with the success of the Asian debuts so far through mutual trust and understanding", Keyeast said.

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