By Cathy Rose A. Garcia
Super Junior-M, a sub-group of popular boy band Super Junior, is making its debut in China, Yonhap News reported.
SM Entertainment, one of Korea's largest entertainment agencies, is hoping the new group Super Junior-M will make inroads in the Chinese market.
Super Junior-M on Tuesday released the music video for "U", the first single off their Chinese-language album. The group also made its first performance at a Chinese music awards show in Beijing Tuesday evening.
Super Junior-M's first album "Me", features Chinese versions of Super Junior's hit songs such as "U", "Marry U", and "Don't Don".
Super Junior-M is composed of five members from Super Junior, namely Si-won (Choi Si-won
), Dong-hae (Donghae
, Ryeo-wook and Han-geng, and new Chinese members Henry
and Zhou Mi. The " M " in Super Junior-M refers to Mandarin, the main Chinese language.
Han-geng, who is the only Chinese member in the original Super Junior, was recently chosen by the Olympics Organizational Committee to participate in the carrying of the Olympic torch in Beijing in August.
, who plays the violin, has already appeared in Super Junior's music video for "Don't Don".
The creation of a unit group is part of SM Entertainment's "localization" strategy for the Asian market. It hopes the inclusion of the Chinese members into the Super Junior group will help make the group more popular in China.
However, Korean fans of Super Junior have vehemently protested SM Entertainment's plans to include more Chinese members. Fans have staged protest rallies in front of the company's office in Cheongdam-dong, and have even created online petitions against the plan.
Super Junior, which has 13 members, has already spawned two unit groups in the past. Super Junior- K.R.Y. and Super Junior T focused on different genres of music. K.R.Y. released ballad songs, while Super Junior T focused on making trot music more accessible to the younger generation.