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Time: "'Rain' ready to branch out overseas"

2005/09/13 | 239 views | Permalink | Source

The Asian edition of the U.S. magazine Time wrote on Sept. 12 that singer Rain is poised to establish his presence in the U.S. market. "[Rain is now] ready to branch out overseas", wrote the magazine, which interviewed the singer in late August.

Time introduced Rain as a popular star who has created a massive female fan base in just three years not only in Korea but in the entire Asian region, has won various music awards from MTV Asia, and has given successful concerts in Japan and Hong Kong.

The magazine ascribed the singer's popularity to Korean TV dramas, "the engine of Korean pop-culture dominance in Asia", and wrote extensively on a KBS TV2 drama scheduled to premiere in October in which Rain plays the lead.

"But why stop there? Rain's managers believe he could be the first Korean star to break into the U.S. market", wrote the magazine.

The magazine also introduced 'Rain"s producer and mentor Park Jin-young, who discovered 'Rain"s talent and introduced him to U.S. production companies, landing him high-profile projects with popular American stars such as Will Smith. It also revealed that Rain was scheduled to record a song with hip-hop artist Lil' Kim, but the project was scrapped due to the latter's legal troubles. Jeong Wook, 'Rain"s overseas project manager, said in his interview with Time that the project simply faced " a minor setback", adding, "We're targeting the global market. Rain's too big for Asia".

The September edition of Time featuring the story on Rain will be available in Korea on Sept. 14.

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