Villains Rule the TV Scene

Female characters on TV dramas are increasingly growing vicious these days, like those in the dramas "Boys over Flowers", "Cruel Temptation" and "Again, My Love" While the main characters typically grab the spotlight at the beginning, it's the vicious characters who steal the spotlight as time goes by. The popularity of "nice" characters has been on decline recently, giving way to malicious villains. Vicious yet charming characters first appeared on Korean TV dramas about a decade ago. They first drew viewers' attention through the SBS TV drama "Trap Of Youth", which dealt with the subject of revenge. Its viewer ratings soared to 35.7 percent (according to AGB Nielson), attesting to its enormous popularity. In the drama, the innocent-looking main character, played by Shim Eun-ha, avenged herself upon the man who she was in love with but who had betrayed her.

Many other TV dramas picked up on the trend, including "Women's World" and "Miss Mermaid". Since then, the popularity of vicious characters has remained very high among viewers. The TV drama "My Man's Woman" depicted a story of a woman who fell in love with her friend's husband, while the TV drama "Women in the Sun" portrayed the story of a woman who abandoned her younger sister.

In the past, vicious female characters were hard to see on TV dramas. They mostly played supporting roles and portrayed women who were jealous of main characters. But starting in the late 1990s, vicious characters began drawing the spotlight for portraying successful women and even surpassing the main characters in terms of popularity. As a result, vicious characters have come to play the leading roles in dramas, captivating viewers' hearts with their confident and charming images.

More vicious characters in the 2000s

A survey shows that women in their 30s and 40s are the biggest fans of TV dramas featuring malicious characters. As women's social status keeps improving, charismatic female characters appearing onscreen have emerged as new role models that inspire viewers.

"Vicious" style the latest rage

Another reason malicious drama characters are enjoying popularity lies in their good looks that appeal to the public. A growing number of vicious female characters appearing on TV dramas these days have alluring looks that make it impossible to hate them. Their tiny and oval-shaped faces represent the ideal for many women because small faces go well with any hairstyle. Actresses playing vicious roles look gorgeous with their diverse hairstyles, including natural wavy hair of various lengths and tied-up hair revealing their foreheads.

As a result of the "vicious character" boom, plastic surgery clinics have been receiving many inquiries about "V-shaped face" surgeries. With the development of new operating methods enabling faces to look slim without any massive operations, many women have been considering giving it a try.

The fashion styles and makeup of actresses playing "villains" are also the latest rage. Apparel and accessories used by vicious characters on TV dramas have been setting new fashion trends and have even resulted in the emergence of the term "vicious look". Its key point is a sophisticated hairstyle. The majority of malicious characters have either long wavy hair or voluminous medium-length hair cut.

Kim Seo-hyung's " femme fatale " bangs and wavy hair

The wavy hairstyle of Kim Seo-hyung from the TV drama "Temptation of Wife", which became a huge hit early this year, underscored her outrageous image in the drama. It represents a successful woman with a very sharp image. Her bangs effectively conceal undesired facial features in women with rectangular, long or round faces, while her wavy hair adds to her sophisticated look. Bangs look good when styled using a roll brush. When styling the front and rear parts of the hair, roll the hair halfway down from the roots to prevent your head from looking too big.

Jeon In-hwa's elegant tied-up hair

Jeon In-hwa, who plays a malicious character in the drama "Again, My Love" appears in a completely new image with tied-up hair. Her voluptuous and frilly clothes add to her elegant and feminine look.

"Amy"'s " sharp " bob cut
Actress 'Amy' has recently made a comeback on the cable TV show "Bad Girl Returns" with a refreshing and sassy short haircut. It was even dubbed "Amy's haircut" and it features sharp edges and voluptuous hair that looks both refined and cute.

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