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Won Bin Joins Vuitton, GQ in Charity Project


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Korean wave star and actor Won Bin, who was named goodwill ambassador for UNICEF last year, has joined Louis Vuitton and men's magazine GQ, this time for a new charity project.

The money raised through the photo project will be going to the victims of the Sichuan earthquake in China together with funds raised by UNICEF Korea as well as UNICEF Japan. Louis Vuitton and GQ said they decided to go ahead the project with Won when he expressed his wish to do something meaningful for children.

Won's photos will be featured on GQ Korea's cover and also seen in major men's fashion magazines in eight Asian countries including Hong Kong, China and Japan.

Won, who has not been spotted much in the entertainment arena except for a few advertisements since his discharge from the compulsory military service in June 2006 is now scheduled to start shooting a new film titled "Mother - 2009", directed by Bong Joon-ho, this autumn.

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