Source : www.koreacontent.org...
Most popular movies this year are expected to generate sequels. It is evidence that Korean films also have "brand" power. It is a phenomenon caused by sequels that were more popular than the sequels. The key to success is to continue with the sequel but differentiate it by adding new material.
'Korean Wave' now testing U.S. waters
There is no question that a Korean Wave is sweeping Asia. Sophisticated and trendy Korean movies, television dramas and music are widely loved throughout the region. But skeptics have long doubted the regional wave would ever cross the Pacific Ocean to hit North America, much less become significant,...More
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