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Bae Yong-joon edition iRiver U10

2005/08/31 Source

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Posted Aug 31, 2005, 8:40 AM ET by Liam McNulty

Known as simply "Yon-sama" (Lord Yon), Korea's Bae Yong-joon is easily Japan's most recognized celebrity. It's a level of popularity that is difficult to fathom for people living outside of the country - over 5,000 people turn up to greet him at the airport any time he decides to make his entrance public, and hundreds just follow him right back to Korea when he returns. His drama DVDs sell 35 times better than competing dramas' DVDs. That's why this Bae Yong-joon Special Edition iRiver U10 will completely destroy other flash players' chances at further success in Japan. It's the same 512MB U10, but the fact that it features Yon-sama startup images, Yon-sama stills, Yon-sama saying "good afternoon" when the unit turns on, and "good morning" when using the unit's alarm clock function means this unit should already be considered sold out. No joke, Apple. Celebrity endorsements move units.

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