Following in the same vein as "Steel Rain", "Along With the Gods: The Two Worlds", and "Along With the Gods: The Last 49 Days", another film based on a webtoon is soon to appear in theaters.
"Start-Up" is quite a different kind of movie than the sort of high-concept action-based webtoons to gain big screen adaptations so far in South Korea, even as it stars Ma Dong-seok in the lead role.
"Start-Up" was serialized in webtoon form back in 2014. It has accumulated an average rating of 9.8 from satisfied readers. The story deals with rough yet simple characters who struggle to deal with the real world. Because "Start-Up" opens the day before "Ashfall", a more traditionally minded blockbuster, its prospects are unknown and a bit of a gamble. However, aggressive promotion has suggested the movie may have a deeper market than was originally suspected.
Written by William Schwartz
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"Start-Up" is directed by Choi Jeong-yeol, and features Ma Dong-seok, Park Jung-min, Jung Hae-in, Yum Jung-ah, Go Doo-shim, Lee Hae-woon. Release date in Korea: 2019/12/18.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
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