In addition to strong ratings, "The World of the Married" is also continuing to lead the current South Korean drama market in terms of social media outreach. According to the Good Data Corporation, "The World of the Married" once again led social media mentions of dramas from the week beginning on April 27th and ending May 3rd. "The World of the Married" appears likely to sweep all eight weeks of data collection for the Good Data Report.
"The World of the Married" has shown a similarly strong performance in regards to its performers. Lead actress Kim Hee-ae, by far the most famous member of the cast, once again held the top stop for social media mentions in regards to an actress. Lead actor Park Hae-joon held second place, while second lead actress Han So-hee held fifth place.
Relative to previous weeks this is an improvement for Park Hae-joon and a decrease for Han So-hee, most likely commensurate with their focus in the story. Park Hae-joon showed surprising agency with a shocking kiss-centered cliffhanger at the end of the drama's eleventh episode, while Han So-hee's character struggled to maintain his character's attention in light of developments related to his first family. "The World of the Married" airs on Friday and Saturday nights on jTBC.
Written by William Schwartz
"The World of the Married" is directed by Mo Wan-il, written by Joo Hyeon-I, and features Kim Hee-ae, Park Hae-joon, Han So-hee, Park Sun-young, Kim Young-min, Chae Gook-hee. Broadcasting information in Korea: 2020/03/27~Now airing, Fri, Sat 23:00 on jTBC.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "The World of the Married" Leads for Sixth Straight Week in Good Data Report"
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